415 4th Street, Oakland, CA 94607
America’s First Black Cannabis Shop Owner Finally Shares His Story

America’s First Black Cannabis Shop Owner Finally Shares His Story

Oakland’s Purple Heart is one of the first dispensaries I ever visited after getting my medical marijuana card in 2011. Back then, cannabis stores didn’t flank every other corner of the city like they do now. I don’t even recall how I found the place, but as...

Keith Stephenson, CEO and founder of Purple Heart Patient Center

Keith Stephenson, CEO and founder of Purple Heart Patient Center

Keith Stephenson, CEO and founder of Purple Heart Patient Center in Oakland, is this week’s guest on The Green Rush. Keith was the first African American in the United States to run a medical cannabis dispensary. He’s the founder and CEO of Purple Heart Patient Center...

Oakland May Cut Weed Tax

Oakland May Cut Weed Tax

Customers were greeted by name as they walked into Purple Heart Patient Center on a recent Friday afternoon. The Jack London district store is the longest operating cannabis retailer in Oakland, and it’s busy. But despite the shop’s steady business and strong...